Postgraduate Certificate in Digital Marketing

Overview

Dynamic and fast-paced, a career in marketing is exciting and internationally relevant. Learn the skills you need to grow your career as a digital marketing professional, studying online at your pace. 

In our online Postgraduate Certificate in Digital Marketing, you'll learn how to draw on your understanding of marketing and consumer behaviour to create effective digital marketing strategies, driving audience engagement through compelling content development and storytelling. You'll become a data-driven marketer, learning how to interpret digital marketing analytics for search engine success through SEO and SEM.

For a creative career where no two days are the same, join us online to advance within the exciting world of marketing, graduating with an industry-relevant university qualification.

Already thinking about your next step? Graduates may be eligible to credit 60 points towards our on-campus Master of Marketing (coming soon!). 

Requirements

To ensure that our learners have the necessary background and experience to succeed in our online postgraduate digital marketing certificate, you will need to have completed one of the following:

• A bachelor's degree in marketing or related discipline with at least a B Grade Point Average in your 300-level or equivalent courses OR
• At least five years of practical, professional, or scholarly experience in a relevant field

If English is your additional language, you are also required to meet UC's English language requirements.

For the full entry requirements, see the University’s complete list of regulations.
 
Unsure about your suitability?
As part of our application process, your eligibility will be assessed by our marketing academic team to make sure that your academic and/or professional background meets the entry criteria. Unfortunately our Tuihono UC | UC Online team cannot confirm your eligibility before your application is submitted, beyond referring you to the requirements above. We are happy to help answer any general questions you have about the programme or online learning, however. You can get in touch with us here.

Course requirements
There are four courses in the Postgraduate Certificate in Digital Marketing (all of which are compulsory). All learners will begin by taking Digital Marketing (MBUS626), and full-time learners can study Digital Marketing Strategy (MKTG641) concurrently (in the same term).