$1,123* per 15 point course
$4,275* per 15 point course
*Price is approximate and subject to change based on elective course selection. Fees outlined are based on the 2026 fee schedule and are subject to revision each year. Prices include GST where applicable. Non-tuition fees, such as the Student Services Levy (SSL), will also apply.
MStratCom
180 points
3 years part-time
22 February 2027
19 July 2027
February 2028
July 2028
2027 applications open now, apply early to secure your place.
Fully online
Or available on-campus at UC
Advance or start a new career in the dynamic field of strategic communication. Our online master's degree in strategic communication prepares you for diverse roles in professional media environments, including public relations, advocacy, and organisational communication across nonprofits, government agencies, companies and community groups.
You’ll develop skills in crafting effective messaging and campaigns by creatively understanding audiences, leveraging research and data analytics, while balancing organisational goals and navigating media ethics. You’ll also choose two specialist elective courses in organisational psychology, sustainability, or project management, helping you build complementary expertise in an area that aligns with your career goals.
Designed for learners looking to grow or pivot their careers, this taught master's will help you hone your skills in public media relations and organisational communication — whether you have prior experience, or are seeking a career change. With eight advanced courses in strategic communication followed by a Strategic Communication Portfolio course, this flexible online degree ensures you graduate with a collection of work to showcase your advanced expertise for career success.
Plans change? No problem. With flexible study options, you can choose to exit early and graduate with a 60-point Postgraduate Certificate or 120-point Postgraduate Diploma in Strategic Communication.
Grow as you go — graduate early with a Postgraduate Certificate or Diploma if your plans change.
To ensure that our learners have the necessary background and experience to succeed in our online master's degree in communications, you will need to have completed one of the following:
(Note: Your eligibility will be considered upon enrolment, with successful applicants approved as students by the Amo Matua, Toi Tangata | Executive Dean of Arts or delegate.)
If English is your additional language, you are also required to meet UC's English language requirements with an IELTS (Academic) score of 6.5, and no individual score below 6.5. Preference will be given to learners with a score of 7 or over.
For the full entry requirements, see the Regulations for the Master of Strategic Communication or use the admission requirements checker.
Don't meet these requirements? You may be eligible to pathway into the Master of Strategic Communication through a Postgraduate Certificate (which includes four courses from the master's degree) or a Postgraduate Diploma (which includes eight courses from the master's degree). Contact us to discuss your options.
Unsure about your suitability?
As part of our application process, your eligibility will be assessed by our communication academic team to make sure that your academic and/or professional background meets the entry criteria. Unfortunately our Tuihono UC | UC Online team cannot confirm your eligibility before your application is submitted, beyond referring you to the requirements above. We are happy to help answer any general questions you have about the programme or online learning, however. You can get in touch with us here.
Whether you decide to study online or on-campus, our UC team is here to support you every step of the way.
This master's degree in communications is designed to fit around your work, whānau and community commitments. You can study part-time over 3 years (subject to course availability), and you'll have up to 5 years to complete the qualification.
Time commitment
Part-time learners complete 30 points of course(s) each semester, requiring about 20 hours of study per week. Study time includes taking in course material, reflection time and writing assessments.
Please note: some of the elective (optional) courses are studied across nine-week terms, rather than semesters - view options. If you choose 30-points of term-based elective courses, you'll study one 15-point course each term (which requires the same time commitment of around 20 hours per week).
Upcoming dates
View upcoming semester dates.
Start your learning journey with four foundational courses in strategic communication.
You'll learn how to build influence with diverse audiences and develop the skills needed to create impactful communication campaigns to kickstart your strategic communication master's degree.
Course taken: Foundations of Strategic Communication (COMS421), Campaign Planning with Social Data Analysis (COMS425), Crisis Management in Strategic Communication (COMS436) and Impactful Research Design (ARTS410).
Graduation option: we get it — plans change! Once you've successfully COMS421 and 30 other points from this list of courses, you can choose to exit early with a Postgraduate Certificate in Strategic Communication.
Gain expertise an area of your choice to complement your strategic communication skills.
Upskill in 30 points of Organisational Psychology courses to communicate more effectively in complex organisational settings; explore systems thinking, innovation and future-focused problem solving in Sustainability; or grow your stakeholder engagement, risk, leadership and delivery skills through Project Management.
Courses taken: two 15-point courses in organisational psychology, sustainability or project management — view options.
Graduation option: after successfully completing 30-points of elective courses, you can choose to exit early with a Postgraduate Diploma in Strategic Communication.
Put your skills into practice by creating your Strategic Communication Portfolio (COMS693). This 60-point course will help you build a professional portfolio, showcasing your expertise and setting you up for career success.
Course taken: Strategic Communication Portfolio (COMS693).
Graduate with a Master of Strategic Communication from Te Whare Wānanga o Waitaha | University of Canterbury, equipped with the knowledge and experience to lead in the field of strategic communication.
Graduates of this programme are ready to lead strategic, professional communications across a wide range of industries and organisations, from government departments to PR agencies.
Throughout the programme, you’ll build advanced communication skills and gain the confidence to effectively engage clients, stakeholders, and communities. The final portfolio course gives you the opportunity to showcase your capabilities and take your next steps with a strong body of work behind you.
Check out our UC graduate stories to see where a Master of Strategic Communication online could take you!
Get started with four NZQF Level 8 courses to gain foundational strategic communication skills that will develop your practice as a communications professional.
Next, deepen your expertise with 30-points of elective courses in a specialist area of your choice: organisational psychology, project management, or sustainability (additional options can be explored — contact our Enrolment Support team to learn more).
Finally, showcase your expertise through a NZQF Level 9 portfolio, where you'll create a body of work to showcase your skills.
Develop core knowledge in strategic communication, and the frameworks you need for career success. If you're looking for a shorter qualification or your plans change, you can exit early with a Postgraduate Certificate in Strategic Communication after completing 60-points of courses from this list.
Description
This course covers foundational theories and research about different aspects in the practices of strategic communication, including the groups/organizations, targets of the messages, the media outlet for the messages. How the theories can be applied in real-life situations will be explored, including professional strategies in advertising and public relations. Ethical practices in the professional environment will be discussed. You will develop a proposal for extended research on communication strategies that can prepare for the Masters of Strategic Communication dissertation. This course teaches skills in analysis and research and requires students to develop and share research and analysis with others, in order to learn from and support each other.
Learning Outcomes
Description
This is a course about planning media campaigns, in particular, it focuses on the use of social data analysis in planning campaigns. The course will introduce what campaigns are, their purposes and effects, their importance in the society, and the strategies of developing a media advocacy plan. A significant portion of the course will be about the use of social data analysis, including big data and social network analysis, in informing and evaluating campaigns. Students will be given opportunities to manage social data and develop their campaign plans according to their interests based on the data. Such plans can be related to social policies, public health and safety, human rights, etc., and can be delivered through different communication channels including traditional mass media and social media. Controversies around the ethical uses of social data for campaign planning will be discussed, and students will need to identify ethical practices of using the data.
Learning outcomes
On completion of the course, it is expected that learners will be able to:
Description
In today’s digital and interconnected world, organisations face crises that can shape their reputations, stakeholder trust, and long-term viability. This course provides students with the theoretical foundations and practical skills necessary to manage crises effectively. Students will explore crisis typologies, strategic response models, media relations, stakeholder communication, and ethical considerations in crisis management. Through case studies, real-world simulations, and expert insights, students will learn how to analyse crises, develop strategic responses, and implement effective communication strategies across various platforms.
Learning outcomes
Description
Research is a creative, adaptable form of inquiry that allows professionals to explore and gain in-depth understandings of unique, local, human experiences, broader trends, and social and communication practices. This course focuses on the decisions that research practitioners need to make as they collect, analyse and evaluate data to solve real-world problems. In addition to a grounding in specific qualitative and quantitative data strategies like interviews, focus groups, participatory methods and surveys, the course invites students to critically evaluate design decisions and their own positionality as researchers, ethical issues, cultural responsiveness in research, and the use of generative artificial intelligence.
Learning Outcomes
Gain expertise an area of your choice to complement your strategic communication skills. Choose 30 points worth of courses from online courses in organisational psychology, sustainability, or project management.
If you're looking for a shorter qualification or your plans change, you can exit early with a Postgraduate Diploma in Strategic Communication after completing 30-points from this list.
Please note: elective course offerings are subject to change and availability. For personalised advice around timings and additional course options, please get in touch with our Enrolment Support Team.
Please note: these courses run across nine-week terms, rather than semesters. You'll take one 15-point course each term, requiring the same time commitment of 20 hours per week. Compare upcoming term and semester dates here or get in touch with our Enrolment Support Team for personalised guidance.
Key Topics in Organisational Psychology (OPSY610) - 15 points
This course introduces the scientist-practitioner field of organisational psychology. The course covers the five key areas of Recruitment and Selection, Performance and Motivation, Leadership, Organisational Change, and Employee Wellbeing. Learners’ own organisational experiences and specific organisational contexts, including contemporary Māori and indigenous organisations are considered throughout the course. Learning outcomes:
Leadership in Organisations (OPSY614) - 15 points
This course focuses on the domain and scope of leadership in organisations. Classic and contemporary theories and research are outlined and discussed, highlighting their contributions and limitations in occupational settings. The topics include trait and behavioural theories, values-based leadership frameworks, and their implications to organisational dynamics and success. Learning outcomes:
Please note: OPSY610 is a pre-requisite that must be successfully completed before studying OPSY614.
Organisational Change: Directions for Organisational Psychology Practice (OPSY618) - 15 points
This course considers the frameworks and research (e.g., leadership, motivation, training, and individual differences) that inform organisational change planning and implementation. Learners will develop knowledge and competencies to: a) critically analyse organisational change practices, b) identify challenges faced by change leaders and employees, and c) facilitate organisational change implementation. Topics covered include psychological mechanisms of change resistance and readiness, change leadership, and training for changing organisations. Learning outcomes:
Please note: OPSY610 is a pre-requisite that must be successfully completed before studying OPSY618.
Innovative Perspectives for Next Generation Sustainable Transformations (SUST401) - 15 points
Transformational strategies are urgently required to address a new generation of complex, interconnected sustainability challenges, including climate change, social inequality and large-scale ecological degradation. This online course equips students with the analytical tools and capabilities to devise, engage and drive disruptive sustainable innovation. Through diverse perspectives, including social, environmental, business, and Indigenous viewpoints, students will identify enabling conditions and barriers to transformation including worldviews, assumptions, and biases that shape competing sustainability claims. Through real-world case studies in geopolitics, technology, and business, students will analyse how disruptive innovation can reshape workplaces, communities, and international contexts in ethical, just, and future-focused ways. Learning Outcomes:
Disruptive Practices for Regenerative Futures (SUST402) - 15 points
Applying disruptive practices for regenerative futures requires understanding innovative approaches to identify and test assumptions about long term development. In this course students learn how to define problems, identify solutions, and evaluate regenerative outcomes. Students will learn to apply relevant problem-solving concepts, theory and frameworks including systems thinking and foresight and Indigenous approaches to futures thinking. They will also engage with lifecycle assessment and carbon footprint analysis. The course will develop skills to analyse alternative pathways and identify critical interdependencies, past and current drivers of problems, and processes that enable sustainable transformation, including new technologies and AI innovation. Learning outcomes:
Please note: these courses run across nine-week terms, rather than semesters. You'll take one 15-point course each term, requiring the same time commitment of 20 hours per week. Compare upcoming term and semester dates here or get in touch with our Enrolment Support Team for personalised guidance.
Foundations of Project Management and Advanced Stakeholder Engagement (PMGT601) - 15 points
This course introduces the foundational concepts of project management, covering its history, evolution, and key standards such as Project Management Body & Knowledge (PMBOK) and the ISO 21500 series. Students will explore various project management methodologies, including Waterfall, Agile, and Hybrid approaches, and gain an understanding of project and product lifecycles. Emphasis is placed on effective stakeholder engagement, detailing methods for identifying, analysing, and managing stakeholders across government, private organisations, and non-profits. The course highlights culturally appropriate engagement, particularly with Māori and Pacific communities, incorporating values and guidelines for effective collaboration with iwi. By the end of this course, students will be equipped with advanced project management skills, ethical and professional responsibility, and the ability to engage stakeholders effectively, making them valuable assets in any work environment. Learning outcomes:
Risk Management in Organisational and Project Contexts (EMGT614) - 15 points
This course provides learners with foundational knowledge and practical insights to understand and apply contemporary risk management standards, particularly the ISO 31000 framework, within the context of New Zealand's regulatory environment. Participants will develop skills to critically define, evaluate, and analyse risk management principles, frameworks, processes and tools, and apply these methodologies to real-world scenarios. The curriculum includes structured, evidence-based learning, real-world case studies, and hands-on exercises, enhancing learners' ability to manage risk effectively in professional settings. Additionally, the course emphasises when to use the appropriate risk management tools, designing and presenting effective risk communication strategies, fostering a positive organisational risk culture and applying evidence-based principles when managing uncertainty. Learning outcomes:
Inclusive Leadership and Team Development (PMGT604) - 15 points
The Leadership and Team Development course prepares students to lead high-performing, diverse teams by exploring advanced leadership theories, styles, and motivation techniques. It emphasises strategies for working with teams that are diverse in culture, gender, neurodiversity, and more, recognising and valuing the unique strengths each member brings. Students will develop skills in team-building, emotional intelligence, and conflict resolution, with a strong focus on inclusivity. Additionally, the course incorporates Māori and Pacific perspectives on leadership and team development, fostering cultural competency essential for New Zealand’s diverse work environments. Learning outcomes:
Essential Project Management for Professionals (EMGT615) - 15 points
Project management is a core task for many technical professions, including engineering. It is a systematic approach to planning, organising, monitoring and controlling resources to achieve goals and objectives. This course focuses on the skills needed to plan, initiate, manage delivery and review a complex technical project. This includes identifying project requirements through engagement with diverse stakeholder groups in contemporary Aotearoa New Zealand such as iwi Māori and Pacific communities, scope development, resource scheduling and costing, accounting for project quality, developing project risk management plans, coordinating work, and utilising monitoring and evaluation techniques. Learning outcomes:
Build a portfolio of work to showcase your advanced communication skills and knowledge. This practical course will support you in applying your skills and building a body of work to support your career ambitions.
Description
This course requires students to produce (1) portfolio plan, (2) a portfolio of work in applied communication and (3) a personal reflection. Taken together, this work demonstrates an advanced applied strategic communication capability in relation to one or more fields of strategic communication. The course will be taught through a combination of supervised independent work, work-integrated learning and workshops.
Learning outcomes
On completion of the course, it is expected that learners will be able to:
Curious about what studying online is really like? Here's what recent learners thought of our online strategic communication courses.
"This was a very well-structured course. I enjoyed how a picture of strategic communication slowly came together over the course of the term, each module building on the last to give a great foundation for writing the case study and moving on to the next course."
"If someone is thinking about joining the programme, I’d tell them this: It’s interesting, yes, but more than that, it’s immediately useful. Even in the middle of a very busy life, it feels like a pleasure to learn something that speaks to the work, the purpose and the people at the centre of it all. Communications is powerful. This course reminds you just how much."
"I fit my study in around being a mum, working full time, renovating my house, and the myriad of other things that we have to do in everyday life! My [facilitator] has been really flexible with deadlines in that I can work ahead on some things, and I can take a couple of days grace period if I need to; if I have a really busy period at work."
"The course has changed the way I think about strategic communication by confirming what I’ve always felt – that communication is powerful, meaningful, and full of real-world consequences. It hasn’t rewritten my instincts, but it has strengthened them, giving me more confidence to make decisions that protect dignity, pace influence responsibly, and keep pressure on systems, not vulnerable communities. And maybe the biggest prize for me is how reassuring it’s been. It’s not just interesting, it’s instantly relevant."
"I've worked in the communication field for over 20 years, and now everything that we're learning is information I wish I had 10 years ago! It's been more interactive than I thought, online, and I've gotten to know my fellow students as well, which has been really terrific."
"I enjoyed the critical incident analyses and the forum interactions. These really dug into practical application of the theories and it's incredible to get to learn from such a rich cohort."
"Loved it. I feel very blessed to have Samara as a [facilitator] and a very kind and supportive cohort of students."
"Great written content. Very well lead by Samara Anarbaeva... I enjoyed it immensely.'
This master's degree in communications is directed by Dr Kirstie McAllum and coordinated by Dr Samara Anarbaeva, with contributions from other industry professionals and Te Whare Wānanga o Waitaha | University of Canterbury academics.
Kirstie McAllum is an Associate Professor in the Department of Media and Communication at Te Whare Wānanga o Waitaha | University of Canterbury. Her research focuses on the meanings of non-standard work, the communicative patterns of collaboration and conflict, and compassion and care organizing in multiple health and social care contexts.
Kirstie is committed to working with community and organisational partners to envisage and implement strategies to create more compassionate workplaces.
Samara Anarbaeva is an Associate Professor of Journalism and Public Relations at California State University and a Lecturer and Administrator for the Master of Strategic Communication at Te Whare Wānanga o Waitaha | University of Canterbury. Her research focuses on online pedagogy, crisis communication, social media, and influencer marketing.
As a communication consultant, she helps organizations with strategic planning, digital strategy, campaigns, crisis communication, and inclusive practices. Outside of work, she enjoys practicing yoga, sipping tea, and spending time outdoors.
Please note: our experts develop and present video content within their courses, but are not always the course facilitator. The course facilitator will engage with learners in the course forums, answer queries and mark assignments.
If you’re keen to know more, stay updated on when enrolments open or ask a question, please sign up for updates about our strategic communication master's degree below.
Cap & minimum enrolment threshold: a minimum number of learners is needed for effective interaction and feedback, while a maximum cap of learners ensures high quality learning and support. If the minimum number of enrolments required for a course isn’t met, or the maximum cap is exceeded, learners will be given the option to defer their study or receive a refund.
Graduates of this master's in communication will have advanced skills in communications writing and editorial knowledge for different kinds of media. You will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.
Learners will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.
Graduates of this strategic communication master's degree may also find work in a variety of fields such as news media, publishing, communications advisories, non-profit organisations, social media, and strategic marketing. This online degree prepares you for a career in complex, professional media for corporations, public relations, and advocacy.
In particular, the final 60-point course (COMS693 - Strategic Communication Portfolio) will give you a portfolio of work to showcase your advanced skills and knowledge.
The overall cost of tuition fees per 15-point course based on the 2026 fee schedule:
Total programme investment for 180-point programme based on the 2026 fee schedule:
Please note that the fees are charged on a per year basis and the amount charged reflects the number of courses/points enrolled in the current year. These are based on the 2026 fee structure and subject to revision – you can learn more about the University of Canterbury’s Tuition fee structure here.
Student Services Levy costs
Each year university students around Aotearoa New Zealand are charged a Student Services Levy (SSL) in addition to their tuition fees. All the SSL money collected can only be used for the benefit of students - never for academic or administrative costs.
The SSL is automatically calculated on how many points you enrol in per academic year, capped at a maximum of 150 points. Tuihono UC | UC Online learners are charged a reduced SSL rate, which is 20% of the usual on-campus student levy. This is calculated as $2.14 per academic point in 2027. You can learn more about the Student Services Levy here, and more about UC Support Services here.
There are a range of options you can use to finance your master's degree in communications, which you can learn more about here.
Master's in communication learners have access to the same support services as on-campus students, including academic advising, technical support, and library resources. There are also great resources for both Canterbury based and remote learners at the UC RecCentre. Learn more here.
Learners also have the support of our Tuihono UC Learner Experience team.
Whether you need advice finding the right course for you or support with the enrolment process, we’re here to help! Contact our enrolment support team for course information, technical help and enrolment support.
Applications for this online programme are made online through our Tuihono UC | UC Online website – please sign up for updates to stay in the loop about when applications open.
If you are a domestic learner, the below process will apply. If you are an international learner, the application process is slightly different, and we recommend getting in touch with our enrolment team at info@uconline.ac.nz to answer any questions.
For domestic learners, your application will be assessed by our academic team to make sure you meet all entrance criteria (including academic and english language requirements). We may be in touch to ask you further questions about your experience, or to request additional supporting documentation. If your application is accepted, you will be sent an 'Offer of Place' to let you know your enrolment has been conditionally approved.
Following this, we will generate an ‘Enrolment Agreement’ outlining your courses, fees and student agreement, which you need to sign and accept. Your enrolment is only complete when the fees outlined in this agreement are paid in full (view payment options), at which point you’ll become ‘Fully Enrolled’ and receive a ‘Welcome to Tuihono UC | UC Online’ email with details of your next steps to start learning. If you have any questions during the enrolment process, please get in touch with our team via info@uconline.ac.nz.
The Master of Strategic Communication is a standalone professionally relevant qualification, but graduates can go on to apply for an on-campus Doctor of Philosophy (PhD) in Media and Communication, or Journalism.
We are also developing our online offerings – if you'd like to hear about our latest news and offers, join our mailing list.
Yes, our online MStratCom is a real university qualification.
Successful learners will graduate with a Master of Strategic Communication from Te Whare Wānanga o Waitaha | University of Canterbury, and be eligible to attend graduation! You can either receive your testamur (qualification certificate) on-stage, or elect to receive your certificate in the mail.
This online master's in communication can be completed in three years of part-time study (subject to course availability), and must be finished within five years.
Bringing together the latest industry-informed learning applicable to your life and career, the Tuihono UC | UC Online master's degree in strategic communication gives you the same quality education as our on-campus programme, with the flexibility of online learning.
This includes 24/7 access, academic advice and technical support, giving you the support to study anywhere, anytime, at your pace.
An on-campus version of this strategic communication master's is available through the University of Canterbury. You can also explore other on-campus postgraduate media and communication qualifications.
We are also developing our online offerings – if you'd like to hear about our latest news and offers, join our mailing list.