B2B Sales Fundamentals

The 6 Fundamentals of Sales

If you're not sure where to start building out your sales capability, this B2B Sales Fundamentals course will help you lay a solid foundation. Learn the 6 fundamental cornerstones you need to solve more problems for your customers more of the time.

Presented by Ian Cartwright

Coming soon
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Lots of people start work in a Business to Business (B2B) sales role without a clear understanding of what's required of them. You might lack a clear, strategic, practical approach.

Success in sales is not about your product or service. It's about problem solving, working with your customers to understand their problems, and identifying how your product or service can solve their problems.

This B2B sales fundamentals course demystifies the road to sales success. It provides a sales method that fosters a better understanding of what a salesperson does for their customers. And you get a plan for how to do this for more of your customers, more of the time.

This course provides a practical how-to approach for those new to B2B sales. It's also ideal for professionals in small to medium enterprises who are looking to expand their sales capabilities. It includes personalised activities, feedback, and the opportunity to connect with other participants.
Qualification Short course
Learning time 20 hours | about 2 hours a week
Dates Coming soon
Type Self-paced
This course is ideal for
  • Those new to B2B sales
  • Owners of small to medium businesses
  • Marketing professionals
  • Anyone in a sales-related role
What you'll learn
  • How to manage your customer relationships more effectively
  • Increase your sales success
  • Better understand your market and potential targets
This course includes
  • 6 Modules
  • Course workbook with feedback provided
  • Learner discussion forums
  • Audio and video – Closed caption English transcripts available
Digital badge issued on completion
Download course overview